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Keeping in Step with the Complex Needs of Today's Consumer

Tuesday, June 17 • 12:10 PM - 12:30 PM • Room S113  

 

Change is in the air. Telcos are aggressively battling cable and satellite providers to be the video pipe into the home. With each side looking for an edge, opportunities indeed exist to use new programming on new platforms as a means of grabbing market share.

In the backdrop of a macro video marketplace that is in flux — with changing demographics and new technology that is further changing the rules of the game — the appeal of movies remains evergreen. Consumers love them. Learn how one of the leading homes for commercial-free premium movies is expanding its charter into original programming while staying true to its mission as the greatest dependable destination for movie programming in the US.

Further examine how tiering, packaging and pricing systems that most cable companies offer today are relics of the 1970s when satellite television first began to appear. Consumers cannot even have an opportunity to buy services from premium programmers until they have already purchased about $75 worth of basic and expanded basic services. As the bundles become more complex and expensive, that price continues to rise. Recognizing this dynamic presents even more opportunity for new entrants to the competitive marketplace.

Speaker

Bill Myers, President and Chief Operating Officer, Starz Entertainment

Myers is responsible for all day-to-day operations of the company, including sales, marketing, programming, engineering, IT, advanced services and human resources and administration and facilities. Myers was promoted from executive vice president and chief financial officer for Starz Entertainment to president and chief operating officer in August 2006.


Myers came to Starz Entertainment in May 2002 bringing more than 20 years of financial management experience ranging from global finance and capital management to accounting. Prior to joining Starz Entertainment, he was executive vice president, chief financial officer and treasurer of On Command Corporation, a majority owned subsidiary of Liberty Satellite and Technology, Inc. His background and previous experience also include executive management positions with several cable, satellite and technology companies including Tele-Communications, Inc., TCI Satellite Entertainment, Inc. and PrimeStar, Inc.