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Conference NXTcomm Programming NXTcomm Programming June 18 NP2203S-Connected Entertainment
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Addressing Today’s Challenges in Connected Entertainment
Wednesday, June 18 • 12:10 PM - 12:30 PM • Room S113
In today's world of Connected Entertainment, consumers can watch almost anything at anytime through a broadband connection, and have accumulated gigs of pictures, music and home movies. Industry Analysis Firm Parks Associates notes that by 2010, 30 million U.S. homes are expected to have a connected home entertainment network that allows streaming of their digital content. But while the infrastructure is nearly in place, a seamless solution for handling the explosive growth in content has yet to emerge. The challenge still remains: how do you store and easily access all your media from anywhere at anytime?
Join Brian Burch from HP to hear how one of the leading consumer technology companies is addressing this connected entertainment challenge. Capitalizing on an open platform to enable partners to deliver services consumers want, HP can deliver always on, secure access to all home network-stored digital media, while also allowing quick and easy access to the newest content on consumer's schedules - helping people enjoy the world of Connected Entertainment.
Speaker
Brian Burch, Director, HP Connected Entertainment Business, HP
Brian Burch is director of the Managed Home program that drives HP’s strategic intent to “digitize” the home and provide compelling and intuitive experiences in every room and while people are on the go. He works across all of HP’s consumer-focused business units in the company’s Personal Systems Group to drive a consistent hardware, software and services roadmap.
From 1998 to 2006, Burch was senior vice president of marketing for Insight, a major Internet and telesales reseller. He also served as vice president of marketing at an enterprise software start-up company, Aveo, which attracted $60 million in investor funding. He also held roles as the executive vice president of marketing and consumer/small office-home office sales at MicroWarehouse and the chief marketing officer at a leading web and audio conferencing company, Raindance, which was acquired by Intercall in early 2006.
Burch first joined HP in 1995 as one of the founding members of the Home Products Division, which developed and launched the HP Pavilion PC product line and achieved market share leadership among PCs sold through the retail channel within two years. Following that success, he became the company’s first worldwide consumer brand manager, a role in which he devised and deployed successful consumer-centric brand positioning for HP around the world.
Burch earned bachelor’s degrees in both journalism/advertising and psychology from the University of Kansas. He has served on multiple advisory boards and currently serves in that capacity for Incentive Logic, a Scottsdale, Ariz.-based customer and employee rewards company.