Home Conference NXTcomm Programming NXTcomm Programming June 17 NP1201P-Advertising Panel

Advertising: Content Driver or Monetizer?

Tuesday, June 17 • 10:30 AM - 11:15 AM • Room S113

Ad spending on Web and mobile services has already climbed to $31.8 billion and is expected to double by 2011, leaving the door wide open for service providers to capitalize on this revenue stream. With devices going beyond just serving as communication tools, and operators making more content available, there is an unprecedented opportunity to target the right messages to the right consumer at the right time. Panelists will provide an overview of Mobile Advertising, metrics and growth potential. In addition, this presentation will demonstrate how providers can elevate their profiles by monitoring and measuring subscriber usage, and how advertising and inter-related services are utilized to draw in advertisers and dollars.

Moderator

Tifanie Joudeh, Attorney

Tifanie Joudeh is an attorney specializing in the business affairs of the entertainment and media industry on both the client and corporate sides. Her practice is based in California.

She began her career as head of Business and Corporate Affairs for the prestigious personal management company of Royal and Associates in Beverly Hills, California representing entertainment talent as well as corporate interests in the industry. From Royal, she was recruited by TFN, The Football Network, as General Counsel, to manage corporate governance, talent negotiations, development and acquisition of programming including options, live and taped sporting events, documentaries, home video/DVD distribution, news shows, reality, Internet content development and syndication.  Since 2004, Joudeh has maintained her own practice, representing such entities as Hart-Lunsford Pictures, Diverse Talent Group, Animated Celebrities, StormMaker Productions, Saddle Ranch Productions, WayOut TV, Stargames, PetCare TV, KidCare TV and Music Plus Television Network. Joudeh is also a certified mediator.

Speakers

Helene Henriksson, Vice President, Managed Hosting Sales, North America Ericsson
Sean MacNeill, Head of Service Management Business Unit and Global Professional Services, Openwave Systems
Michael Manzo,Chief Marketing Officer, Openet

 

Helene Henriksson has more than 15 years of experience in the telecommunications industry and holds the role of Vice President of Managed Hosting Sales within Ericsson’s Global Services organization, with key responsibility to drive managed hosting sales for North America.

She is responsible for hosting business development which includes development, integration, operations and life cycle management of new end-user services. She is also responsible for Ericsson’s content aggregation platform IPX and Ericsson’s Mobility World in North America which supply content and content management services, provide usability design and end user experience expertise. Mobility World enhances the collaboration between network operators, developers, content providers, enterprises and technology suppliers in building applications for the Mobile Internet with the end user in focus. 

Previously, Ms. Henriksson held the position of Sales Manager for fixed networks and vendor services within Ericsson’s Asia and Latin America markets.

Ms. Henriksson holds a B.S. in Systems Analysis from Uppsala University in Sweden and an EMBA from Stockholm School of Economics in Sweden. 

Sean MacNeill is head of Openwave’s Service Management business unit and Global Professional Services practice.  He is responsible for the planning, development, and go-to-market strategy for the company’s suite of modular software products and services that bring the web to any mobile device. Prior to this position, Sean was vice president and general manager for the Americas at Openwave.

Sean brings over 15 years of experience in general management, strategic planning, product management, sales, and operations to Openwave. Prior to joining Openwave, Sean spent seven years at Dynavar Corporation, an integrated communication solutions developer to service providers and large enterprises. As president and chief operating officer, he was responsible for the day-to-day operational, financial, and strategic initiatives and activities of the company. Sean led the sale of Dynavar to Sun Capital Partners who merged Dynavar with Solunet Inc. where he served as chief operating officer.

Before Dynavar, Sean held a variety of senior level management positions in sales, marketing, and operations for such companies as Vocalscape Communications, a VoIP software developer and Internet telephony service provider, and Intrinsyc Software, Inc., a mobility software and services company for mobile and embedded software OEMs.

Sean holds a B.A. with distinction and an M.B.A. – both from the University of Victoria in British Columbia, Canada. 

 

Michael Manzo, Openet’s Chief Marketing Officer, oversees all aspects of marketing and product management.  Prior to joining Openet in July 2006, Michael worked in the Enterprise Solutions group at Nokia, where he consulted on M & A integration and marketing of enterprise mobility solutions.  Michael has also held executive positions at Traverse Networks (acquired by Avaya), Omnisky (acquired by EarthLink), Telocity (acquired by Hughes DirecTV), and Notify Technology Corporation.