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Broadband Wireless World

 

 

 

Exhibition: June 17-19, 2008
Conference: June 18-19, 2008

Broadband Wireless World boasts a 10-year history delivering quality information to leading service providers including mobile operators, ISPs, wireline carriers, utilities, and municipalities.  Focused on the evolution of the broadband wireless market from 3G to 4G, Broadband Wireless World will provide an up-to-the-minute update on the transition of the U.S telecom services market from one of narrowband wireless services and fixed broadband services to one of broadband wireless services that in some business models complement wireline networks and in other cases compete with them.

Centered on the 3G and 4G broadband wireless service visions of the major cellular carriers and their supporting ecosystems, the Broadband Wireless World Conference will deliver a unique exposure to the future of broadband wireless and the likely implications are for service providers and network equipment vendors throughout the value chain.

EVENT MODERATORS:

Jeff Orr, CEO and Founder, ORR Technology

CEO Jeff Orr founded ORR Technology in 2006 after 17 years of corporate and industry marketing. He was responsible for wireless technology assessment at The Walt Disney Company and authored market research reports for Maravedis Inc. For the WiMax Forum industry trade association, he spent seven years at Proxim Corporation as a leader of the worldwide product marketing organization. At Diamond Multimedia he held multiple senior management positions and received more than 200 awards. He has managed products generating more than $1 billion in revenue. An invited moderator and speaker at trade conferences and seminars, Orr has been a featured guest on television and radio talk shows. He also writes about emerging technology markets for publications such as WiMax.com and Maravedis. Born and raised in Silicon Valley, Orr majored in Aerospace and Aeronautical Engineering at Embry-Riddle Aeronautical University and resides with his family in Oregon.

Patrick Donegan, Senior Analyst, Wireless, Heavy Reading 

Donegan has more than 15 years' experience as a telecom market journalist, analyst, and strategist. His in-depth knowledge of wireless technology issues is critical to Heavy Reading's expanding coverage in this area. Donegan joined Heavy Reading after five years at Nortel Networks, where he was a senior manager of strategic planning for the company's wireless business – spanning GSM, CDMA, UMTS, WiMax, and other wireless technologies. Prior to Nortel, he spent two years in business research for Motorola's Corporate Strategy Office in EMEA and two years as a wireless analyst for the Yankee Group. As a journalist, Donegan was deputy editor of Public Network Europe from 1990 to 1995 and editor of Mobile Communications International from 1995 to 1997.
 

					Wednesday, June 18, 2008
1:00 - 2:00 pm					Opening Keynote & Roundtable: Delivering Broadband Services Wirelessly – and Cost-Effectively To what extent can broadband wireless replace copper, cable, and fiber? To what extent will it simply turbo-charge today's mobility services? Can it really enable new services never previously delivered because of the unique combination of wireless, mobility, and broadband throughput? At what point in the market's evolution is the cost and performance of broadband wireless technology likely to allow a mass market in these different service scenarios?
2:10 - 3:10 pm					Track I - S221
					Defining 4G Business Models Within the W-CDMA technology evolution path, High Speed Packet Access (HSPA) can extend to 40 Mbit/s in the downlink. So what differentiates 4G? Will 4G just enable carriers to deliver the same mobile broadband services, only faster and more cost-effectively? Or does 4G create an opportunity for entirely new wireless business models?
					Moderator: Jeff Orr, CEO and Founder, ORR Technology Steve Tak Wan, Director of Technical Marketing, Qualcomm Scott Akrie, CEO, NetLogix
					Track II - S222
					WiMax, LTE & UMB: Parallels & Prospects Which of these three technologies will win out in the U.S. market, in both the near and long term, and why?
					Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Jeff Belk, Principal, ICT168 Capital, LLC
3:10 - 4:10 pm					Track 1- S221
					WiMax Progress Report Through Clearwire and Sprint Nextel, WiMax has captured the U.S. market's attention as the "next big thing" in mobile broadband. But how mature is the global WiMax ecosystem, and how is the technology actually progressing in terms of carrier implementation and user takeup here in the U.S.?
					Moderator: Jeff Orr, CEO and Founder, ORR Technology Chris Pearson, President, 3G Americas
					Track II - S222
					Competition – or the Lack Thereof – in 4G RAN Equipment Vendor consolidation has substantially reduced the amount of competition in wireless infrastructure. Are wireless carriers vulnerable to a hardening in wireless equipment pricing and a decline in the rate of innovation? Or can Chinese vendors fill the gap left by the merger of European and North American vendors?
					Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Kelley Dunne, CEO, DigitalBridge Communications Tushar Maheshwari, Chief Commercial Officer, Warid Telecom
4:10 - 5:10 pm					Track I - S221
					Open Access: Promise & Reality Verizon Wireless's new "open access" policy promises to allow the user to bring "any device" onto its network. Is this as good as it sounds, or are there still limitations to the user's access to the network? What is the future roadmap for network "openness," and what, if any, are the limitations on how far carriers will go down this road?
					Moderator: Jeff Orr, CEO and Founder, ORR Technology
					Track II - S222
					The Impact of the 700MHz Auction What impact will the 700MHz auction wins have on the structure and competitiveness of the U.S. mobile broadband services market? What technologies will wireless carriers favor?
					Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Paul J. Sinderbrand, Legal Counsel, WCAI, Wilkinson Barker Knauer, LLP
					Thursday June 19, 2008
11:00 am - 12:00 pm					Keynote & Roundtable: Beyond the Air Interface: Critical Elements in the Broadband Wireless Value Chain The wireless industry has a tendency to be fixated on the performance of the air interface. But where do the major challenges lie in upgrading other elements in the broadband wireless value chain to support a profitable mass market? Where are the upcoming risks and challenges, and how can they best be navigated and overcome?
12:10- 1:10 pm					Track I - S221
					Mobile Broadband Terminals: Ecosystems & Operating Systems Variety, quality, and pricing of available terminals has always been a critical factor determining winners and losers in the mobile market. What, if anything, differentiates the various device "ecosystems," and what impact will new operating systems such as Google's "Android" have on the market's development?
					Moderator: Jeff Orr, CEO and Founder, ORR Technology Andrew Shikiar, Global Marketing Director, LiMo Foundation
					Track II - S222
					Reducing Transport Costs in the Backhaul Network The opening up of the air interface to broadband throughput needs to be matched by an expansion in capacity between the tower and the core network. T1s won't cut it in the medium term, so how can wireless carriers migrate cost-effectively to Ethernet-based backhaul?
					Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Jeff Thompson, CEO, Towerstream Mark Casey, President, CFN Services Tim Dunne, VP Business Operations, NextLink Wireless
1:10 - 2:10 pm					Track I - S221
					New Data Applications in the Wireless Network Text messaging, Web browsing, and email are the staple data traffic applications going through the wireless network, but what are carriers seeing in terms of newer multimedia applications, and how do they expect the pattern of application takeup to change in the coming years?
					Moderator: Jeff Orr, CEO and Founder, ORR Technology Jon Pelson, Chief of Convergence Strategy, BT Group
					Track II - S222
					Femtocells in the Broadband Wireless Ecosystem Femtocells promise to substantially enhance seamless broadband mobility between the home and the wide-area network. What are the prospects for this technology?
					Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading
2:10 - 3:10 pm					Track I - S221
					Opportunities for New Entrant Carriers What are the opportunities for new entrants in the mobile broadband space? And which particular carriers, if any, look likely to disrupt the dominance of AT&T, Sprint, T-Mobile, and Verizon?
					Moderator: Jeff Orr, CEO and Founder, ORR Technology Todd Graetz, CEO, TransAria / Cutthroat Communications
					Track II - S222
					Forget Free WiFi: Real Opportunities for Broadband Wireless in the Digital City A connected community combines both broadband communications infrastructure and innovative services to meet the needs of the government and its employees, citizens, and businesses. Join our panel of government executives who will share their vision for enhanced communications and provide real-world examples of broadband wireless opportunities for state and local government.
					Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Steve Bell, Analyst, Bell Consulting Group

 

Broadband Wireless World will include an exhibit pavilion on the NXTcomm trade show floor, which will be THE wireless destination at NXTcomm, showcasing 60+ vendors specializing in wireless technologies and mobile broadband solutions. It will also feature a two-day conference lead by Heavy Reading's top mobile industry analysts, Patrick Donegan and Gabriel Brown, who will discuss today's critical broadband wireless issues, including:

• The transition to next-generation Evolved 3G, WiMAX and LTE networks
• The impact of open-access business models on mobile Internet applications
• An assessment of Google's mobile industry plans, and the 700 MHz technology options and deployment strategies
• Flat all-IP wireless network architectures optimized for mobile broadband
• Fixed wireless technologies such as mesh, Ethernet microwave and WiMAX access
  

More information about Broadand Wireless World.