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Environmental Efficiencies — Thinking Beyond the Bottom Line

Wednesday, June 18 • 10:30 am - 11:15 am • Room S115

Sustainable development is one of the greatest challenges for business today. It means more than the environment — it’s thinking beyond the bottom line to the “triple bottom line” of profitability, social equity and ecological integrity. However, for all the environmental benefits networking brings —enabling telecommuting, facilitating research and education — the fact remains that the equipment powering the Internet requires an incredible amount of power. Routers, switches and their associated cooling costs all require large amounts of electricity, which is expensive for service providers, and takes a corresponding toll on the environment.

This presentation will

  • Discuss building CSR into business-to-business relationships and, using case studies, explain how to use existing ICT technologies to reduce energy needs/carbon footprint twenty to forty percent.
  • Look at trends in high-efficiency rectifier technology and illustrate a business case for increasing power system efficiency.
  • Highlight the advances in technology that are improving the efficiency of networking equipment and contributing to an overall more environmentally friendly industry.

Moderator

Daniel Bauer, Program Project Director, Insight Research Company

Daniel Bauer joined Insight Research Corporation www.insight-corp.com as Program Project Director in 2006. Prior to Insight Research Corporation he was Director, Global Business Development for Quantum Wireless, Inc. (wholly-owned subsidiary of the Quantum Group) appointed to that position in 1998.

Throughout his 25-year career in the Global Information Communications and Technology Industry, Daniel has received numerous awards and been featured in several noteworthy Who’s Who lists. He has held various executive positions within the operations, finance and marketing disciplines at Fortune 500 companies such as Macmillan, CBS and AT&T.  Daniel, formerly acting-COO of AT&T Sourcebook, was part of the founding team responsible for the successful growth of the $300Million peripheral equipment and services fulfillment division.

Daniel spent five years with Quantum Group and was instrumental in establishing joint ventures with various telecommunications carriers and equipment providers as well as electric utilities in financing, building, owning and operating wireless and alternative energy companies. Since 1996, Mr. Bauer had been part of a team that saw Quantum Group successfully manage and grow over a dozen companies operating in the Green Utility and Communications Media and Entertainment Industry sectors. Prior to 1996, Daniel spent several years in various disciplines at AT&T.

Amongst others, he is a member of various Environmental and Information Communications Technology associations such as David Suzuki Foundation, Pembina Institute, Rocky Mountain Institute, and PEW Center for Climate Change, Centre for Study of Living Standards, CMO Council of BPM Forum, Mobile Marketing Association, WiMAX Forum, and Canadian IT Professional Society, CIPS. 

Daniel holds degrees in Marketing and Finance from University of Toledo, USA, and is currently pursuing an MBA with a specialization in International Business at Florida Atlantic University, emphasizing global technology and innovation.    

Speakers

Luc Ceuppens, Senior Director of Marketing and Environmental Responsibility, High-end Systems Business Unit, Juniper Networks, Inc.
Mike Kania, Director, Eltek Valere
Kevin Moss, Head of Corporate and Social Responsibility, BT Americas
Bill Olson, Ph.D., Director of International and Environmental Technology, Motorola

Luc Ceuppens is Senior Director of Marketing for Juniper’s High-end Systems Business Unit, and is responsible for product marketing, technical marketing and competitive intelligence. Mr. Ceuppens also plays a leading role in driving requirements to increase the energy efficiency of Juniper’s high-end systems to meet customers’ needs for environmentally responsible business.

With more than 25 years of international experience in sales and marketing of high-tech products and services, Luc has a proven track record in defining, marketing and executing product strategies and business partnerships in highly-competitive markets.

Prior to joining Juniper, Luc held senior positions with Solectron Corp, StrataLight Communications, Calient Networks, Level 3 Communications, WorldCom (MFS) and Motorola.

Luc is frequently invited to speak at industry technical and business conferences, and has given presentations at SUPERCOMM, OFC/NFOEC, ECOC and many other events around the world. Mr. Ceuppens has also co-authored several Internet Drafts relating to GMPLS, and his writings have been featured in publications such as Telephony, Telecommunications and International Communications Update Quarterly.

 

Mike Kania is a director at Eltek Valere and has more than 35 years of experience in the telecommunications market. Prior to Elte, Valere, he was vice president of product management for Lucent’s Broadband Access business.

 

Kevin Moss is responsible for implementation of BT’s Corporate Social Responsibility (CSR) strategy in N. America – including environment and climate change impact, community investment, business ethics and ethical supply chain management. 

 

Bill Olson is a Fellow of the Technical Staff and Director of the International and Environmental Technology Group, Motorola Labs. Bill leads the ECOMOTO initiative to green Motorola products and has management responsibility for environmental and manufacturing research teams in Asia and Europe. Bill is a Motorola Six Sigma Master Black Belt and has combined his digital six sigma skills with new technology implementation to reduce cost and improve the quality, reliability and environmental attributes of Motorola products. Bill graduated from the University of Wisconsin-Madison with a Ph.D. in Inorganic Chemistry. Bill has 17 US patents and over 30 technical publications.